An advanced segmentation mailing to address higher rates of pipeline damages and knowledge gaps identified among larger excavation companies. Sample mailing distributed to companies in National Grid’s gas service counties. Includes a letter, 8-page booklet and visor card to enhance safety awareness. Encourages excavators to request additional booklets and visor cards with safe excavating information from National Grid, free of charge.
Audience: Excavation companies with 11–100 employees
Region(s): Gas service counties in New England, Downstate New York, Upstate New York
Date published: April 2021
Project: 12161
Products: 38140 (booklet), 97430 (letter), 89420 (visor card), 97405 (envelope)
Download PDFs:
Booklet
Letter
Visor card
